It’s easy. Way easier than training for years to get to the podium. Just pay attention. Be more aware when you’re driving. Read billboards, like these new ads Wasserman created for ICBC, promoting safe driving during the Olympics. ICBC developed billboards and bus wraps to get people to slow down, stop tailgating and adjust to icy conditions — not that we’ve had any, icy conditions, that is. We’re keeping our fingers crossed for some very soon. Go, Canada, go!

A successful agency Christmas card has the following elements: personality, entertainment value and festive cheer. But most importantly, it shows our creativity.