Granville Island Brewing’s campaign for Movember was considered the world’s best! But before I get into the hairy details, let me give you a bit of background on why being a part of this project was a personal dream come true.

I had attempted to grow a moustache several times in my college days. Although I could never seem to get beyond the “high school perv stage.” Some may argue I still haven’t to this day. Regardless, I have been a huge fan of Movember ever since it came to Canada in 2006. This passion for the Mo culminated in 2009 when I was officially named Vancouver’s Man of Movember.

So needless to say, I was pretty giddy when I found out that along with Dave, Graeme and Sharon, I would get to work on Movember creative for GIB.

One of the elements we developed was a guide to help Mo bros choose the appropriate Mo style for their personality. This ‘Mo Bro Guide’ featured different types of moustaches (made from beer foam) along with their distinct advantages.

Among other things, we also produced 3 different Mo Coasters (or Mo-sters, if you will) for bar patrons. Each complete with a punch-out, wearable moustache.

Thanks to collaborative effort with our amazing clients at GIB, the campaign was a massive success. It received tons of attention in BC and Alberta. And more importantly, it helped GIB to double their Prostate Cancer fundraising goal of $25,000. Perhaps the ultimate seal of approval though came from Movember themselves who acknowledged that GIB’s was the best campaign they had seen………(wait for it)………internationally!

Unfortunately I didn’t regain my Man of Movember title again this year. But being involved in a Movember campaign that was recognized as the finest on earth somehow makes up for it.