I remember the initial hype in December before the Holidays for those cute
red mittens with the little maple leafs on them. There’s plenty of time. I
ignored rumours that said they were selling out. They’d get more. I also
assumed there would be plenty of time to stroll into one of Ye Olde Hudson’s
Bay Companies in January and pick up any gear I needed. Plenty of time
meaning, I’d wait until I was jealous someone else had the zip-up or fleece
I wanted. It was a slow build, but eventually everyone was smitten by the

It’s easy. Way easier than training for years to get to the podium. Just pay attention. Be more aware when you’re driving. Read billboards, like these new ads Wasserman created for ICBC, promoting safe driving during the Olympics. ICBC developed billboards and bus wraps to get people to slow down, stop tailgating and adjust to icy conditions — not that we’ve had any, icy conditions, that is. We’re keeping our fingers crossed for some very soon. Go, Canada, go!