We are very proud and excited about this week’s launch of Vancity’s new brand campaign: ‘Make Good Money’.

The campaign comes out of a year of strategic work with Vancity to refocus their brand. The result: Good Money. Good in every sense of the word.
Vancity has always rightly been recognized and loved for the contribution it makes to the well-being of its communities. But what hasn’t been well understood is that they are equally committed to member wealth. Through competitive services and products, and a commitment to educating on financial literacy, Vancity is helping members reach their financial goals. The twist is how they make member money work; Vancity makes smart investments in their communities - loans to local businesses, support to community projects - with a focus on affordable housing, local, natural and organic food, and the environment and energy efficiency. The result: members meet their financial goals; their communities thrive; which means each member is even better off. In short, Vancity’s approach is game-changing.

The Client

Preventable

The Challenge

Create awareness and conversation about school zone road safety during the back-to-school week in September as part of a year-round campaign to shift attitudes on preventable injuries.