Granville Island Brewing’s campaign for Movember was considered the world’s best! But before I get into the hairy details, let me give you a bit of background on why being a part of this project was a personal dream come true.

I had attempted to grow a moustache several times in my college days. Although I could never seem to get beyond the “high school perv stage.” Some may argue I still haven’t to this day. Regardless, I have been a huge fan of Movember ever since it came to Canada in 2006. This passion for the Mo culminated in 2009 when I was officially named Vancouver’s Man of Movember.

So needless to say, I was pretty giddy when I found out that along with Dave, Graeme and Sharon, I would get to work on Movember creative for GIB.

One of the elements we developed was a guide to help Mo bros choose the appropriate Mo style for their personality. This ‘Mo Bro Guide’ featured different types of moustaches (made from beer foam) along with their distinct advantages.

In part two of the interview with our Creative Director, Liam shares what it was like to meet his hero. And no, it’s not the guy who invented Guinness. He also talks about the finer things, like his favorite book, album, and iPhone apps.

Get a glimpse into the world of Wasserman’s Creative Director, Liam Greenlaw. In part one of the two-part interview, Liam talks about everything from his beginnings in advertising and taking lessons from Mad Men, to his favourite ad of all time, which you can watch here:

…Stay tuned for Part 2.