Let's lay it all out on the table here, shall we. We are Vancouver's: locally owned, locally operated, silo-free, ego-free, creatively strategic, strategically creative, caffeine guzzling, coffee-cup recycling, high energy, low drama, karaoke singing, microphone swinging, fully integrated, full-service, and full-on independent, advertising agency. Anything we missed that you'd like to know? Send us an email.

Alvin Wasserman, President

Alvin is our fearless leader. Ok so he is a little bit afraid of snakes and he thinks spiders are ‘icky’ but other than that, fearless. Besides being our head honcho, Alvin is well known as a creative strategist and a writer by trade, whose work over 25 plus years has been both highly visible and highly effective. His touch is behind many of the most successful campaigns in the market. Alvin was Creative Director and General Manager of McKim Advertising. He then opened the creative shop Wasserman, Cozens and Dundon before becoming El Presidente of Wasserman + Partners 15 years ago, guiding it to become the largest full-service independent agency in British Columbia.

Pauline Hadley-Beauregard, Vice President

In underground circles, they call her Notorious P.H.B. Not because she is particularly skilled at dropping a beat, but more likely because she can lay down a super fresh online strategy. Pauline joined Wasserman + Partners over seven years ago bringing years of industry experience, including expertise in both interactive and branding. She offers clients a unique blend of business savvy and a deep understanding of online branding and customer relationship marketing. Prior to joining Wasserman +Partners, she worked for BBDO where she created and managed a successful online branding, and web design and development company. In partnership with Karen Nishi, Pauline created Wasserman + Partners’ branding consultancy.

Liam Greenlaw, Creative Director

He bears a bold accent that could scare the tail off a monkey and possesses an equally bold 'Spicy Guinness Chili' recipe, to which he swears he’ll never reveal the secret ingredient (it's Guinness). A brilliant conceptualizer and tech-savvy marketer, Liam is an accomplished graphic designer, art director, writer, broadcast designer and director. Born in Scotland, he fur lined his kilt, fled the tartan curtain and headed for Canada in the mid 90's. Within months of landing in Toronto he founded a creative boutique specializing in design and advertising for film, television and some very brave retail clients. He has won numerous awards for broadcast design including a Promax Gold, World Gold at the New York Festival, an assortment of prestigious advertising awards and two Emmy nominations for Title Design.

Karen Nishi, Vice President

On a typical morning, it’s not uncommon to find Karen dance-walking down the office hallways like a member of a 50’s street gang, snapping her fingers while whispering, “Strategy. Strategy. Strategy…” which only makes sense since she is our lead branding strategist and the head of our account team. With over 20 years of marketing and business planning experience, she has a deep passion for uncovering critical brand insights, making her a quintessential marketer. Karen began her career in the Marketing department at Campbell Soup where she honed her brand management skills. She was also the Vice President of Business Development and Planning at Molson Canada before making her way to Wasserman + Partners nearly ten years ago.

Andeen Pitt, Vice President

When Andeen starts to sing it’s like a scene right out of a Disney movie. Except instead of helping her with chores, the animated woodland creatures develop robust media plans and make really healthy salads for her. Apart from her vocal talent, Andeen also has over 25 years of advertising agency experience. She has the unique advantage of having worked within several media models, including a large full service, multi-national agency, Saatchi & Saatchi; client-side at Bristol Myers, and an independent media buying shop, Harrison, Young, Pesonen & Newell.